A Private Equity investment will generally be made by a private equity firm, a venture capital firm or an angel investor. Each of these categories of investor has its own set of goals, preferences and investment strategies; each however providing working capital to a target company to nurture expansion, new product development, or restructuring of the company’s operations, management, or ownership. Private equity is also often grouped into a broader category called private capital, generally used to describe capital supporting any long-term, illiquid investment strategy.

Private equity investors have a special place in the world of financial investing. They invest money and sometimes business skills in privately-traded companies to help them become profitable. These investors also buy failing companies and try to turn them around. To understand what private equity investors do, it is important to have an idea about what it is they are investing in. Equity is the value of an asset, usually a business, minus its liabilities or debts. “Private,” in investing circles, means that the company, or asset, is not publicly traded on any stock exchange. Many times, these companies are startups that need funding to get started or to expand their existing business practices. While Private equity investors can be individuals, more often a group of investors pool their money together to form a private equity fund. This fund is then used to support their investment. Private equity funds are put together by private equity firms, which partially own the fund and also manage the investments. The fund may be used to support multiple different kinds of investments and to purchase controlling interest in companies. Individual investors receive profits from the investments based on the amount of their investment

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